How much should an EV charger installer pay for a website? Less than a few installs clear, and GOV.UK shows why it matters
A driver claiming the chargepoint grant is sent to one government page to find someone allowed to fit it. The GOV.UK installer finder shows the ten nearest OZEV authorised installers, each with an address, a phone number and, if the business supplied one, a website link. On 15 September I ran it for fifteen postcodes across England, Scotland, Wales and Northern Ireland. In central London, all ten installers listed a website. Near Horncastle in Lincolnshire, two did.
Across ten smaller towns and cities, 54 of the 100 nearest authorised installers gave the customer nothing to click.
That list is where the price of a website should be judged. The customer already knows they want a charger and roughly what the grant covers. What they are doing on that page is picking one name out of ten, and the name they can check is the one they ring. So the fair price is whatever it costs to be checkable, measured against what one install puts in your pocket.
No more than a few installs clear in a year. A done-for-you site at £50 every four weeks is £650 a year, hosting and edits included. For a UK EV charger installer the money must buy specific things: OZEV authorised status, your NICEIC or NAPIT number, the chargers you fit, real install photos, and a site that matches your GOV.UK listing.
Only 83 of 150 authorised installers give GOV.UK a website
On 15 September 2026 the GOV.UK chargepoint installer finder showed a website link for 83 of the 150 nearest OZEV authorised installers across fifteen UK postcodes: 37 of 50 in five large cities, but only 46 of 100 in ten smaller towns and cities.
GOV.UK installer finder, 15 September 2026. One central postcode per town, the ten results it returned, counted where a website link was shown.
What a grant customer actually sees
Each result on the GOV.UK finder is a business name, a street address with map links, then a website, an email and a phone number where the installer gave them, and a line saying whether they do residential work, commercial work or both. There are no reviews, no photos and no prices. Nothing on that page helps a customer tell ten authorised installers apart, so the ones with a link get clicked and the ones without get a cold call or nothing.
What the count does not prove
A missing link means the listing shows no website, not that the business has none. Some of the installers without a link will have a site they never gave OZEV. For the customer on that page the effect is identical. Search your own postcode and look at your own entry before you spend a penny on anything else, because a site nobody is sent to is only half the job done.
One install can pay for the year
A website at £50 every four weeks costs £650 a year, thirteen payments rather than twelve, so an installer clearing £250 on a home charger fit covers the whole year with three installs.
Break-even, counted in installs
| Website plan, one year | £650 |
| If you clear £150 an install | 5 installs |
| If you clear £250 an install | 3 installs |
| If you clear £400 an install | 2 installs |
| Every install after that | No fee on it |
The margins are illustrations, not market data. Put in what you actually clear after the unit, cable, protection and your time, and round up.
Why the billing unit matters
Four-weekly billing is thirteen payments a year, not twelve, and a price that reads monthly but bills every four weeks is £50 dearer over the year than it looks. Work it out on the annual figure. Any quote that will not give you one is hiding the part you most need.
What the grant does to the sum
Nothing to your margin, a lot to your conversion. The grant for flat owners and renters pays 75% of the cost of a socket, up to £500, and since 1 April 2026 the landlord and on-street parking grants cap at £500 a socket too. That turns a job a renter would put off into one they book this month, and only an authorised installer can do it. The website's job is to make that obvious to someone who has never heard of OZEV.
The page a grant customer checks before ringing
An EV installer's website has one job a general electrician's does not: prove OZEV authorisation and grant eligibility fast enough that a customer who arrived from GOV.UK does not go back to the list.
Steps one and two are the EV version of a problem every registered trade has, and the placement rules are the same ones set out in how to show Gas Safe and NICEIC on your website: near the top, with the number, linked to where it can be checked.
Use the four claim photos twice
Since 1 April 2026, a grant claim needs four photos: a close-up of the chargepoint, its model and serial number, the chargepoint with its parking space, and a wide view of the building. You are already standing there taking them. Three of the four are exactly the gallery a customer wants to see, so keep a copy of each job, leave the serial number shot out, and send them over.
Get the nation right
The smart charge point regulations cover chargepoints sold in England, Scotland and Wales, and do not apply in Northern Ireland, while the grant covers all four nations. An installer in Enniskillen whose site copies a compliance line from a Great Britain template is telling customers something slightly wrong.
Most electricians fitting chargers do not say so where Google reads
Of 828 UK electrician websites in my own lead sheets, 92 mention EV charging in their page title or Google description, only 22 put it in the title, and 5 name OZEV at all.
These are the title and description of each homepage, read when the lead sheets were built between 30 August and 2 September 2026, not every page of every site. Plenty of those electricians fit chargers and say so further down. But the title is the line Google usually shows as the link, and the plainest statement of what a business does, which is the argument behind why so many trade businesses are invisible to AI search. Five in 828 is an open goal for anyone who is authorised and says so.
Which plan fits an EV installer
An electrician adding chargers to an existing trade needs the £50 Website plan; a firm doing EV work across several towns needs a page per town, which is what the £100 Groundwork plan adds.
| Plan, every four weeks | Fits | What it adds |
|---|---|---|
| Website, £50 | A sparky with chargers as one service, one base town | Up to six pages, hosting, domain, unlimited small edits, click-to-call |
| Groundwork, £100 | An EV and solar firm covering several towns | Four town and service pages every four weeks, Google Business Profile posted monthly, review requests |
| Local Reach, £350 | A regional installer chasing workplace and commercial work | Sixteen search-led posts every four weeks, keyword and area research |
What the Website plan build looks like for this trade is on the EV charger installer website design page, and the wider layout an electrician's site needs is in the electrician website design guide.
What not to pay for
A site you have to log into yourself to change a grant figure. When the socket cap went from £350 to £500 on 1 April 2026, every installer page quoting £350 went out of date that morning. Edits should be a text message, not an afternoon.
When the listing alone is enough
If every install you do comes through a car dealer, an energy supplier or a charger brand's own referral scheme, you are not the one being chosen off the GOV.UK list, and a cheap one-page site with your registration on it is plenty.
Do not build the pitch on a grant with an end date
The residential and workplace chargepoint grants are funded until 31 March 2027, and three OZEV schemes closed to new applications on 31 March 2026, so an EV installer's website should sell the install and treat the grant as a current offer, not the reason to buy.
The April 2026 changes closed the staff and fleets grant, the commercial landlord chargepoint grant and the residential landlord infrastructure grant. Any installer page that led with one of those was out of date the next morning. Put the grant on one page, link to it from everywhere else, and it is one edit when the rules move again.
Bottom line. An EV charger installer should pay what two or three installs clear in a year for a website, and make sure that money buys the four things a GOV.UK customer checks: authorisation, registration, real installs and a link that works.