Clear terms for a straightforward service.

These terms explain how Sitework's website design service works. They apply when you commission a project from us. We will confirm the agreed scope, timing and any project-specific details in writing before work starts.

1. Who we are

Sitework is operated by Jacob Orsborn-Smith, a sole trader trading as Sitework in the United Kingdom, at 111 Heene Road, Worthing, West Sussex, BN11 4PH. In these terms, “we”, “us” and “our” mean Sitework. “You” and “your” mean the person or business commissioning the work.

You can contact us at support@sitework.uk.

2. The service and current price

We design, build and host bespoke websites for UK trade businesses, and provide local search and Google Maps work. The standard offer shown on this site is:

Every plan includes the build itself, hosting, domain renewal, SSL, routine security and backups, plus unlimited small text and photo changes. It does not include substantial new pages, a redesign, paid advertising, paid software or third-party subscriptions. If extra work is needed, we will explain it and agree the price with you before starting.

If we agree a different payment arrangement with you in writing, for example monthly billing, a fixed first-year price, or an upfront payment with a lower ongoing fee, that written confirmation sets out its price and any terms that differ from these, and it takes priority over the table above.

3. Free mockups, no obligation

Before you commission a site, we may prepare mockups based on the details you give us. Mockups are free and there is no obligation to proceed. Until a project is agreed and paid for, concepts, designs and mockups remain our property and must not be copied, published or given to another designer for use.

4. Payment and starting work

Website plan. Once you approve a design direction and we confirm the project in writing, we build the site. There is nothing to pay until it is live. Your plan is then charged in advance every four weeks from launch. If you are not happy with the finished site, tell us within the first four weeks and your first payment is refunded.

SEO + Map Pack. We only offer this plan after a free Maps check shows the agreed target can be won. When you agree the plan in writing, we take a £150 deposit. When work starts, your first four-weekly payment is reduced by £150, and the full four-weekly price is charged in advance after that. If we cannot start for a reason on our side, the deposit is refunded in full. Where the plan includes a website we build, the refund in the paragraph above also applies to the finished site.

SEO + AI visibility. When you agree the plan in writing, your first payment is taken and work starts. After that, the plan is charged in advance, monthly or yearly as agreed. If we cannot start for a reason on our side, the first payment is refunded in full. Coupons claimed on our website apply only to a new plan, one set per business, and cannot be exchanged for cash.

Payments are taken through Stripe, by card or other methods Stripe offers, on the recurring schedule in your plan or agreement.

We may pause work, delay launch or suspend the plan while a payment remains overdue. This does not remove your responsibility to pay for work already agreed or delivered.

5. Your role in the project

You are responsible for providing accurate business details, content, photographs, logos and approval in reasonable time. You confirm that you have the right to use everything you supply and that it does not infringe another person's rights, mislead customers or break the law.

We will ask questions and guide the process, but delays in receiving copy, photos, permissions or feedback may move the delivery date.

6. Ownership and third-party materials

Your business content, including your logo, text and photos, remains yours. Articles, pages and other content we write for you under a plan belong to you once the billing period they were delivered in has been paid for. Content we publish on our own properties, such as a Trade Verdict feature, stays ours.

You may use the finished site for your business while your plan remains active. After twelve continuous months on a plan, ownership of the website files and the domain transfers to you and you may keep the site whether or not you continue.

Some parts of a site may be subject to third-party terms, such as fonts, images, plug-ins or maps. Those materials remain subject to their own licences. We will not knowingly use material that requires you to break those terms.

7. Cancelling your plan

Plans run for a minimum of twelve weeks, which is three four-weekly payments, and are rolling after that. The SEO + AI visibility plan runs for a minimum of three monthly payments, then rolls monthly; if you pay yearly, it runs for the year you have paid for, is not refunded if you cancel part way through, and renews yearly unless you cancel before the renewal date. You can cancel by telling us in writing and it will end at the close of the paid period. If you cancel inside the first twelve months we will take the hosted site offline when it ends, unless we agree a handover or alternative hosting arrangement with you. After twelve months the site and the domain are yours and are transferred to you on request at no charge.

If you want to move elsewhere, ask us before the end of the paid period. We will provide a reasonable handover of the site files and the information needed to transfer the domain where we control it. Any additional migration or third-party set-up work will be discussed and agreed with you first.

When a plan ends, we will remove our access to your Google Business Profile, Search Console and other accounts you shared with us. Where we set up an account for your business, we will transfer ownership of it to you.

8. Cancellation rights for consumers

Sitework is aimed at businesses, but if you are contracting as a consumer, you normally have 14 days from the day the contract is made to cancel under the Consumer Contracts Regulations 2013. We will only start work within that period if you expressly ask us to. If you do, and then cancel, you may have to pay a proportionate amount for the work done up to the point you told us. Nothing in these terms removes rights that the law gives you.

9. Results, availability and liability

We build sites carefully, but apart from the Google Maps guarantee in clause 10 and the guarantees in clause 10A, we cannot guarantee a particular Google ranking, amount of traffic, number of enquiries, or uninterrupted availability of third-party services. Search engines, browsers, hosts, telecoms networks and directories are outside our control.

To the extent allowed by law, our total liability relating to the service is limited to the total you paid us in the twelve months before the event that gave rise to the claim. We are not liable for indirect or consequential loss, loss of profit, loss of business or loss of data. Nothing in these terms limits liability that cannot lawfully be limited or excluded.

10. The Google Maps guarantee

This clause applies only to the SEO + Map Pack plan, and only where we have agreed a guarantee target with you in writing before work starts.

The target. We agree up to three search terms and one area with you in writing after a free Maps check of your market. We only agree search terms the check shows can be won, so it may be one, two or three. The target for each agreed search term is reached when a 7 by 7 grid scan across the agreed radius around your business base shows an average Google Maps position of 3 or better for that search term. Search terms that have not been agreed in writing are not guaranteed.

The 90 days. The 90 days start on the day we have the access we need to your Google Business Profile and your website. We scan at the start, at regular points during the 90 days and at the end, and we share the results with you.

If the target is not reached. Your first three payments stand and are not refunded. If any agreed search term has not reached its target by day 90, billing pauses and we keep working at no charge until every agreed search term has reached it. Billing then resumes on your normal four-weekly cycle. The guarantee is continued work, not a refund.

What we need from you. The guarantee holds as long as your Google Business Profile is verified and not suspended, you have a genuine address or service area within the agreed area, you give us access within 7 days of signing, and you send your review link to real customers after jobs.

One business per trade per area. While your SEO + Map Pack plan is active, we will not provide Google Maps work to another business in the same trade that targets any of your agreed search terms in your agreed area. This ends when your plan ends.

Pauses. The 90 days pause while your profile is suspended or unverified for reasons outside our control, and while Google makes a major change to how Maps results work, until the issue is resolved. If you cancel, the guarantee ends with the plan.

The guarantee covers Google Maps results only. Normal Google search rankings, traffic and enquiry numbers are not guaranteed.

10A. The SEO + AI visibility plan and its guarantees

This clause applies only to the SEO + AI visibility plan.

What the plan includes. Each billing month: at least 30 articles published to your website; keyword and competitor research and a content plan; technical SEO such as structured data, metadata and internal links, wherever your website platform allows; contextual backlinks through a partner network; tracking of what AI assistants such as ChatGPT, Claude, Gemini and Perplexity say in answer to agreed questions; suggested Reddit and Quora threads with draft replies; and social media carousels. On Scale it also includes backlinks from higher-authority partner sites, tracking of more AI assistant questions, a daily social media post, a monthly strategy and content review by an SEO specialist, and articles in up to three more languages if you ask for them. The plan does not include building a website; if you need one, we quote for it separately.

How the work is produced. We use specialist software, including AI writing tools, to research, write and publish the articles. Articles are published to your website automatically, without an approval step, using the services, prices, towns and other details you give us. You are responsible for telling us when those details change. If any article is wrong or you do not want it, tell us and we will correct or remove it within two working days.

The backlink network. Your website joins a network of business websites in related niches. Links work both ways: some articles published on your website will contain a contextual link to another business in the network, and articles on their websites will link to yours. Links are placed by the software, so we do not guarantee the number, placement or permanence of any link, and links may be removed when a website leaves the network.

Reddit and Quora. We suggest threads and draft replies. Whether a reply is posted, and from which account, is your decision. We will not post on your behalf without your written agreement.

Guarantee one: 30 articles a month. If, for a reason on our side, fewer than 30 articles are published to your website in a billing month, your next monthly payment is waived.

Guarantee two: more Google impressions by day 90. The 90 days start on the day we have publishing access to your website and access to your Google Search Console. The baseline is your total Google Search impressions in Search Console for the 28 days before that day. The result is the same figure for the 28 days ending on day 90. If the result is not higher than the baseline, your first three payments stand and are not refunded, billing pauses, and we keep working at no charge until a 28-day period is higher than the baseline. Billing then resumes on your normal monthly cycle. This guarantee is continued work, not a refund.

If you pay yearly. Where a guarantee would waive or pause a monthly payment, we add the same number of months to the end of your paid year instead.

What we need from you. The guarantees hold as long as you give us publishing access to your website and access to Search Console within 7 days of agreeing the plan, keep your website online, and do not remove, hide or block search engines from the articles we publish. The 90 days pause while any of these is not the case, or while Google has a major outage or change in how Search Console reports impressions, until the issue is resolved. If you cancel, the guarantees end with the plan.

One business per trade per area. While your SEO + AI visibility plan is active, we will not provide the same plan to another business in the same trade in the area named in your written plan. This ends when your plan ends.

These guarantees cover only the article count and Google Search impressions as described above. Rankings, mentions or recommendations by AI assistants, traffic, and enquiry numbers are not guaranteed.

Free website scan

The scan on our ad landing page is an automated snapshot of your website’s public pages and a Google Maps search at that moment. It can miss things or be wrong, and it is not a promise of results. “Available” for your trade and town means no client holds it at the time of the scan. It is not held for you until your plan starts.

Black Friday coupons

Our coupons give a new client £99 off each of the first three monthly payments of the SEO + AI visibility plan, on Grow or Scale. They are a Black Friday offer: claims close at 23:59 UK time on 30 November 2026, and codes claimed before then stay valid for a new plan. They apply to monthly billing only, not to plans paid yearly. When you claim, we email you a unique code. Send it to us with your enquiry or before you start and we build the discount into your agreement. One set per business, for a new plan only. They cannot be exchanged for cash, combined with another discount or used on a plan that has already started.

Emails from us. To claim coupons you give us your email address, and by claiming you agree that Sitework may email you about our own SEO and website services and offers. We use it only for that, never for anyone else’s marketing, and we never sell or share it. Every email has an unsubscribe link, and you can also ask us to stop at support@sitework.uk. Unsubscribing does not cancel coupons you have already claimed.

11. Data protection

How we handle your own details as a client is explained in our privacy policy.

When we host your website, run its forms or contact tracking, or manage your Google Business Profile, we may process personal data about your customers and website visitors on your behalf. For that processing you are the controller and we are your processor, and this clause is the written agreement required by Article 28 of the UK GDPR.

• What and why. Enquiry details your customers send through your site, such as names, phone numbers, email addresses and messages; records of contact-button taps; basic server logs; and reviews and messages on your Google Business Profile. We process them only to host and run your website and profile and to report on enquiries, for as long as your plan lasts.
• Your instructions. We process that data only on your documented instructions, which are these terms and anything you ask us in writing, unless the law requires otherwise. We will tell you if we think an instruction breaks data protection law.
• Confidentiality and security. Anyone who handles the data for us is bound by confidentiality. We keep it secure with appropriate measures, including encrypted connections, access controls and reputable hosting.
• Sub-processors. You authorise us to use these providers: Cloudflare, which hosts your website; GitHub, which stores its code; Vercel and Supabase, which receive and store contact-tap records; and Telegram, which delivers enquiry alerts to us. Each is bound by data protection terms. We will tell you before adding or replacing one, and you may object.
• Helping you. We will help you respond to requests from people exercising their data rights, and with security, breach notification and any data protection impact assessment. We will tell you without undue delay if we become aware of a personal data breach affecting your data.
• At the end. When the plan ends we will return or delete the data, as you choose, unless the law requires us to keep it.
• Checks. We will give you the information you reasonably need to show that these obligations are met, and allow and contribute to reasonable audits.

Your website needs its own privacy notice for your visitors. We include one in the build that matches how your site works, but you are responsible for approving it and for keeping it accurate.

12. Portfolio use

We may show completed work and a truthful review in the Sitework portfolio or marketing. If you would prefer that we do not, tell us before launch and we will respect that preference.

13. Governing law

These terms are governed by the law of England and Wales. The courts of England and Wales will have jurisdiction over any dispute, except where consumer law gives you a different right.

14. Changes to these terms

We may update these terms from time to time. The version in force when we confirm your project applies to that project unless we agree a change with you in writing.