SEO and Map Pack programme in progress
JI Electrical, getting a Cirencester electrician found locally.
A current local SEO and content programme for JI Electrical, an electrician based in Cirencester and working across the Cotswolds. Sitework runs the search work and hosting. The website design itself was built before we started and has been kept as it is.
- Client
- JI Electrical
- Location
- Cirencester and the Cotswolds
- Scope
- SEO, Google Map Pack, articles and hosting
- Status
- In progress
Keep the look. Fix what Google reads.
JI Electrical already had a website customers recognised, so this project does not redesign it. The work sits underneath: page titles, descriptions, headings and schema that name Cirencester, a clean move to faster hosting, and redirects so nothing that was already indexed breaks.
On top of that sits a run of local articles written around the questions homeowners and landlords in Cirencester actually ask, starting with landlord electrical safety reports and whether a house needs a full or partial rewire.
Service pages and the homepage now say where the business works, instead of splitting between three different places.
Each article leads with a short answer, a decision guide and the sources behind it, written for Cirencester readers.
Profile details, services and review replies are being brought in line with the website so both tell the same story.
Current phase
The first articles are live and the on-page fixes are deployed. Map pack positions were recorded at the start, and they are re-checked the same way at fixed points, so any change is measured rather than claimed.
Cirencester is where the business is based and where the programme is focused. Nearby Cotswold villages are covered through articles and service detail rather than cloned town pages.