Live client website · ongoing SEO
A builder's website that explains the job before the first visit.
A website for Belmax Builders Limited in Rugby, laying out extensions, loft and garage conversions and renovations so homeowners understand the work, the process and the builder before they pick up the phone.
- Client
- Belmax Builders
- Location
- Rugby, Coventry, Leamington Spa and Warwickshire
- Scope
- Website, copy, local SEO and articles
- Status
- Live and supported
Big jobs need a clear first step.
An extension or a loft conversion is the largest spend most homeowners make on their house, and they rarely know where it starts. The Belmax website therefore leads with the route: a first conversation, design and planning, the build in stages, then completion.
Each main service has its own page named for Rugby, from home extensions and loft conversions to garage conversions, garden rooms, kitchens, bathrooms and structural alterations. Real project photography and Google reviews sit beside the services, so the proof is next to the claim.
Extensions, loft conversions, garage conversions, refurbishments, garden rooms, kitchens and bathrooms each answer their own search.
Four plain stages explain what happens before, during and after the build, including planning and structural input.
Google reviews and finished-project photography appear on the pages where homeowners make the decision.
How the build was shaped
The project began with the questions homeowners ask before a builder visits: do I need planning permission, how long will it take, who does the drawings. Those answers became the FAQ, the process section and a run of local articles, starting with what a loft conversion costs in Rugby.
Service pages are written for Rugby, where the business is based, with Coventry, Leamington Spa and the wider county covered on the areas page rather than cloned into thin town pages.