Carpenter website design · UK 2026
Carpenter website design: what wins bespoke jobs
What a carpenter and joiner's site should actually cost, what it has to include to win a fitted kitchen or a staircase, and how the three routes to getting one compare on real money.
A carpenter sells something a homeowner cannot judge from a phone call: the standard of a finish they have not seen yet. When someone is deciding who to trust with a fitted wardrobe, a run of oak stairs or a bespoke kitchen, they do not ring the first name they find. They search you, they hunt for photos of work like theirs, and they make their mind up in the two minutes they spend looking. A staircase is not a panicked Tuesday call-out. It is a considered spend of £2,000 to £8,000 that goes to whoever looks the safest pair of hands. Most chippies pour that decision into a Facebook page nobody can search, or nothing at all, then wonder why the bigger jobs go elsewhere. This post covers what a carpenter and joiner's website should cost in 2026, what it must include to win bespoke work, and how the three routes to getting one compare once you count your own hours honestly.
Carpenter website design costs from about £10 to £25 a month DIY, £1,000 to £3,000 for a one-off freelance build, or from £50/month done-for-you with hosting and edits included. Whatever the route, a carpenter's site lives or dies on the gallery: real photos of finished work grouped by job type, genuine reviews, your service area, and an easy way to request a quote. Because a chippy wins bigger, considered jobs, one extra bespoke enquiry a year pays for the site many times over.
What a carpenter's website should cost in 2026
There are three real routes: a DIY builder at £10 to £25 a month plus your own time, a one-off freelance build at £1,000 to £3,000 then your own upkeep, or a done-for-you plan from £50/month with everything included, and against a single fitted kitchen the price gap between them is rounding error.
For a carpenter, the sticker price on a website matters less than who does the work, who keeps it running, and how fast it starts closing the bespoke jobs. The three routes below are the honest first-year picture, with your own time valued at a modest £200 a day, remembering that an evening fighting a website editor is an evening you are not in the workshop or quoting.
| What matters | DIY builder | Freelance one-off | Done-for-you |
|---|---|---|---|
| Up-front cost | £10 to £25/mo | £1,000 to £3,000 | £0 setup |
| Who builds it | You, on evenings | A freelancer, once | Done for you |
| Who keeps it live | You | You, then stale | Included |
| Adding new job photos | Your job, forever | Pay per change | Send a message |
| Ongoing monthly | £10 to £25 + time | Hosting you arrange | From £50, all in |
The DIY route
A builder like Wix or Squarespace is roughly £10 to £25 a month. Cheap on paper, but you build it and you maintain it, and a carpenter's site needs a proper gallery split by job type, which is the fiddliest part to lay out well. Reckon on a week of evenings to launch and a scatter of hours after, which at your real day rate is £400 to £800 of your own labour before the first subscription, spent on work you are not trained for while jobs wait.
The freelance one-off
A freelancer builds you a site for a lump sum, usually £1,000 to £3,000 for a carpenter because of the gallery and the service pages, then hands you the keys. After that you arrange your own hosting, pay per change, and watch the site date as new staircases and kitchens never get added. Better than DIY for the launch, worse for the long run, because the gallery is what sells and it stops growing the day the freelancer walks off.
The done-for-you plan
Done-for-you rolls the build, hosting, security and every future edit into one monthly fee, from £50/month for a one-pager or £100/month for a full site, with no setup charge. You send your job photos once and it comes back live in about a week, and every time you finish a wardrobe or a run of stairs you send the new shots and they go up. Whether the spend is justified at all is worked through in what a trade website is actually worth, and if you also take on structural and extension work the builder website design guide covers the bigger-job end.
What a carpenter and joiner website must include
The non-negotiables are a photo gallery grouped by job type, genuine reviews, your service area, the kinds of carpentry you take on, and an easy quote request, and of these the gallery does most of the selling because bespoke joinery is bought on the finish.
A carpenter's customer is cautious and comparing you against two or three others. The site has to answer three slow questions: is your finished work the standard I want, can I picture you doing my job, and how do I start the conversation. The photo checklist below is the set of shots that answer all three. Get these on the site and most of the selling is done before anyone reads a word.
The gallery, grouped by job type
A single dumped grid of photos is a missed sale. A homeowner wanting a fitted wardrobe should be able to click straight to your wardrobes and see three or four, not scroll past decking and loft ladders to find one. Grouping the gallery by job type does two things at once: it lets the buyer see work like theirs fast, and it gives Google clean, separate signals about each service you offer.
Proof and the quote request
Under the photos, keep it simple: genuine reviews, the towns you cover, and a short form or a WhatsApp number so someone can send a picture of their landing or alcove and get a rough price. The full trade-agnostic list of what earns enquiries is in what a tradesman website should include.
Why the portfolio decides bespoke joinery jobs
Unlike an emergency trade, a carpenter's customer is slow and comparing options, so the site converts on evidence: real, well-shot photos of finished work, which is why a thin or stock-filled gallery quietly loses the bigger jobs a good one would have won.
A plumber's site is judged in three seconds on a panicked call. A carpenter's is judged over a longer, more suspicious read while someone weighs up spending thousands. They are looking for the reason to rule you out. A gallery of real, named projects gives them the reason to rule you in instead, and it is the one thing a rival with a prettier template but no real photos cannot fake. If you are still weighing up whether a site is worth it at all, the honest case is in do tradesmen need a website in 2026.
What "real build anatomy" looks like
A carpenter site that actually works is not complicated. It is a strong craft photo at the top, a line on the work you take on, then the gallery split into wardrobes, kitchens, staircases and second-fix, each set three or four shots deep. Reviews under that, service area named, and one clear way to get a quote. No slider nobody uses, no stock photos of someone else's kitchen. Every element on the page earns its place by helping a cautious buyer say yes.
Why carpenter sites often fail on proof
Most carpenter sites either have no gallery or fill it with stock imagery, because gathering and laying out real job photos is the tedious part. But it is the part that sells. A done-for-you setup takes that job off you: snap the shots on your phone at handover, send them, and they go up looking sharp and grouped properly.
Carpenter, joiner or kitchen fitter: what your site should say you do
Customers search the exact job, not the trade label, so a carpenter's site wins more work by naming the specific services (fitted wardrobes, staircases, kitchen fitting, decking) than by calling itself "carpentry and joinery" and leaving the buyer to guess.
A homeowner does not type "carpenter". They type "fitted wardrobes near me" or "staircase fitter" or "kitchen fitter". If your site only says "carpentry and joinery services", it is invisible to those searches and vague to the person reading it. Naming the jobs you actually want more of is both better SEO and a clearer promise.
List the jobs, not just the trade
Give each main service a clear line or its own section: fitted wardrobes and storage, bespoke kitchens and fitting, staircases, decking and garden joinery, doors and second-fix. This is the difference between appearing when someone searches your best-paying work and being passed over for the chippy who spelled it out.
Point the bigger jobs at the right page
If a lot of your money is in kitchens and fitted furniture, lean the site that way. The carpenter website design service page shows how a Sitework build is laid out for exactly this, gallery-led and split by the work that pays best.
Getting your carpentry website built without losing weekends
A done-for-you one-pager is usually live in about a week for £50/month with hosting, security and edits included, and every finished job you send gets added to the gallery, so a busy chippy gets a proof-led site without laying out a single photo grid themselves.
What "done-for-you" removes
Done-for-you takes the whole job off your plate: the words, the layout, arranging your job photos into a gallery that actually looks good, getting it live, then hosting it, keeping it secure and adding each new project over the year. A wardrobe finished, a staircase handed over, and you send a message. No editor to learn, no separate hosting bill, no half-built site nagging at you between jobs.
See yours before you pay
You do not have to decide blind. I build a free mockup of your actual carpentry business, your name, area and real jobs, before you pay anything. Like it? A one-pager is £50/month and a full site is £100/month, done-for-you, with hosting, SSL and unlimited small edits included and no setup fee. See how a build is laid out on the carpenter website design page, then apply at sitework.uk/#apply to see yours finished.